We wanted a trustworthy campervan rental agency, with a reputation for a variety of quality vans at a reasonable price range, on a platform that is easy to navigate from browsing to booking.
NOTE: The goal was to create a fully electric camper van rental agency, but after conducting user surveys and interviews it was clear the market and technology wasn't quite ready for this.
The insights gained from our user surveys enhanced our understanding of essential amenities versus less crucial ones.
Additionally, customer preferences for amenities vary based on the duration of their travels.
In summary, through surveys and interviews, it became evident that for campervan/RV rentals, users prioritize cost-effectiveness, flexibility in drop-off/pickup, reviews, and overall cleanliness and safety.
USER PERSONAS
MID-FI WIREFRAMES
KEY MOBILE SCREENS
USABILITY
- Users were pleased with the design and color scheme.
- Users were able to seamlessly complete the task.
- Users found the design accessible, learnable, understandable and readable.
- Users expressed concerns over a few design elements or functions, their concerns were validated, iterated upon and addressed.
I'm so glad you're here, stick around, there's so much to see,
xo Camille
Stay
awhile
